As a full service consultancy, Eclipse has the right staff, systems and contacts to deliver outcomes in all communication areas. The activities we engage for our clients are based on their specific needs, and we will apply the right level and range of activity to service the client’s objectives.
With a strong track record across all communication disciplines Eclipse is at the cutting edge of emerging public relations issues for organisations and emerging media, exacerbated by the growth of the Internet and technology.
A Public Relations crisis can affect any business – no matter how small. Everyone’s definition of crisis varies but one thing is common: that it’s an event that is beyond the scope of normal business life with the potential to damage your reputation.
If you think your business is too small to warrant a crisis management plan, then you may risk unravelling a lot of brand value and marketing effort.
A crisis could take various forms – environmental damage caused by your organisation; a competitor smearing your reputation in the media; or a run-away community-based smear campaign on social media. In fact, when your business is online as most are, the exposure is greater and requires more forethought to ensure you can minimise damage to your reputation and your brand.
From handling the fallout of a major industrial accident resulting in fatalities, to the announcement of major developments in the region, through to national sporting organisations dealing with drug and behavioural issues – there are very few public relations issues that the Eclipse Group hasn’t dealt with.
The Eclipse Events & PR Group has a strong reputation for gaining positive coverage across all mediums when the story is good, and an ability to manage the situation when the story is not quite so positive.
In the digital age of the twenty-four hour seven days a week news cycle, we are on the top of the curve with trusted and reliable media relationships. Eclipse have extensive experience working within the media machine and a clear understanding of how best to utilise media proactively for our clients.
Our track record and experience in delivering successful PR campaigns via traditional and new media is demonstrated through outstanding returns on investment for our clients.