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case study

la galaxy

LA Galaxy visit to the Hunter

LA Galaxy exhibition match announced with only six weeks to prepare; Eclipse became an integral part of the presentation. The event was an enormous success with a sell out crowd of 23,000 in a stadium that better reflected a construction zone.

The exhibition match generated more than $52 million in world wide exposure for the Newcastle Jets and Newcastle City brands as the visit was beamed into the homes of Americans. The attendance of David Beckham and Landon Donovan ensured this was not just an “ordinary” football visit with additional security measures required at all times.

Eclipse managed:
  • Liaison and management of the LA Galaxy Team – this included accommodation, travel, and pre-tour famil.
  • Sponsorship liaison
  • Liaison with the Premier’s Department and Department of Premier and Cabinet as well as the Local Member.
  • Liaison with the Local Area Command and Security Personnel.
  • Media accreditation process for more than 300 registered journalists, photographers and crews
  • Liaison with FoxSports initially to carry the game in Australia and in the US; then full liaison with run sheets etc.
  • Creation and Design of Imagery for the Qantas Challenge
  • Event Management of Official Welcome Function as well as Open Training Session with 200 lucky Northern NSW juniors.
  • Overall exhibition match event direction, management and production
I worked with Tracy on the high profile visit by David Beckham and the LA Galaxy team to play against the Newcastle Jets in November 2010 in my role as Press Secretary for the Minister for the Hunter. Tracy and her team managed full media logistics for the event while I took care of issues and arrangements involving the Minister and the Premier of NSW, including the initial announcement and the arrival of Beckham and the team. Tracy and her team did an amazing job, achieving almost blanket coverage in the local and regional media for the month leading up to and including the visit.

She was a rich and helpful source of expert advice throughout the project, and the fantastic results achieved reflect a huge amount of effort on her part. I’d love to work with Tracy again, and would recommend her highly to anyone looking for a trusted project partner.

Andrew ParkinsonSenior Media and Public Affairs specialist
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