This was co-ordinated and hosted completely by Eclipse Events & PR. Our aspirations for the study tour were simple.
Following the study tour Eclipse was then charged with the responsibility of revolutionising how match day was presented to the Eels fans. This involved total changes to run sheets, cheer squads, team introductions – you name it and it was updated and innovative.
Based upon the 12th Man premise pioneered by the Seattle Seahawks, Eclipse created the Blue & Gold Army Flag for the Parramatta Eels. Just prior to kick-off in every home game, an Eels legend is invited to raise the Blue and Gold Army Flag for the fans. The aim of the flag is to engender a feeling.
Eclipse was the consultancy of choice as the Parramatta Eels embarked on a major Membership Campaign, rebranding and Fan Engagement program.
Following several campaigns the Parramatta Eels have seen unprecedented growth and record membership numbers – despite unrest within the Club.
Eclipse was the driving force behind a complete rebranding campaign and a standardisation across the business of this iconic Australian sporting brand.
We also co-ordinated and delivered a 14 day USA Pre-Season tour involving 25 players and 8 coaching staff as well as Board Members and Executive Staff. Using its contacts, Eclipse arranged for several meetings with University of Washington, the Huskies, the Seahawks, Mariners, Sounders and Broadcasters RootSports in Seattle as well as the Kings, Lakers, Disney Institute and the LA Dodgers.